THE STORY OF AEROBIE, INC.
The fact that Aerobie, Inc. is producing and selling the AeroPress™, the most innovative coffee making device to come along in a long, long time, took everyone by surprise. Aerobie, Inc. is famous but for their Aerobie brand sport toys. Aerobie, Inc. was founded in 1984 by Alan Adler to manufacture and market his high performance sport toys. The company was an instant success when his first product, the Aerobie flying ring, broke the Guinness World Record for the longest throw. Since that time, Aerobie has introduced a high tech boomerang, foam footballs with fins, a very high performance yo-yo with patented soft rims, and many other innovative, outdoor activity toys. Aerobie sport toys are available in every single major sporting goods chain and thousands of independent sporting goods and toy stores in the United States and in over 35 countries around the world. Aerobie products have remained popular because of their timeless appeal to kids of all ages and in all cultures. Aerobie has continued to make its toys in the United States under strict quality standards.
About two years ago, Alan Adler became frustrated with the poor quality of the coffee brewed by most home brewing systems. Ever the scientist, Alan set out to study the important variables in the brewing process and their effect on the taste of coffee. He was heavily guided in his research by numerous tasting sessions with both professional coffee tasters (cuppers) and average coffee drinkers. He learned that almost all coffee drinkers like the rich taste and aroma of coffee but dislike the bitterness (acidity) often present in coffee and dislike particulate present in coffee brewed in some equipment. Alan went through many designs before he settled on the AeroPress. The AeroPress optimizes the brewing variables to yield an amazingly smooth, rich coffee with less than 1/5th the acidity of drip brewed coffee and therefore none of the bitterness and none of the particulate common with other press type coffee makers. After tasting his first cup of AeroPress coffee, Peter Lewis of El Segundo, California wrote to Aerobie “This coffee has the fullness of flavor that matches the rich aroma of freshly ground coffee. I never thought that taste would be possible. Thank you. Thank you. Thank you.”
Its primary attraction is rich, smooth taste but the AeroPress is also receiving rave reviews for its ease of use and its quick clean up. You can brew up to four cups in a minute and clean up literally takes seconds. At a typical retail price of £24.99, the AeroPress is a great value for coffee lovers.
Blogs & Forums
www.coffeeforums.co.uk – The UK’s premier coffee forums
toomuchcoffee.com – The European Coffee Resource
squaremileblog.com – The Square Mile Coffee Blog from James Hoffman & Anette Moldvaer
perfectdailygrind – The Coffee Academy is a specialised Barista Training school based in Quito, Ecuador. We have speciality coffee shops in Peru & Ecuador.
smdlr.com – Curating brewed culture
www.scae.com – The Specialist Coffee Association of Europe
www.scaeuk.com – The UK chapter of the the Speciality Coffee Association of Europe.
www.worldbaristachampionship.com – The World Barista Championship.